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Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Although social media tends to be a casual venue, your business must be presented professionally. If you stay professional, people will always view you that way.

Use a contest to build talk about your brand. You can encourage buyers to join when you offer some free products to your regular subscribers. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You can do this by making your page colorful or adding lots of photos to it. Pages with images are more attractive to your Facebook fans than just plain text.

Think of Facebook as a way to share content. This can be a formal tool to get your business on the map. Think of it in this manner. Write real blog posts and promote your blog posts from other channels into your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.

Answer questions and comments quickly. This will show that you are on point and active on your page. Share links to your business's site or Facebook page if you have the information they need.

Make sure your followers can easily share your content on Facebook. If your page has valuable information, some of your audience may tell others they know about it. Sharing and interacting with others is the center of Facebook. The harder you work to provide great information, the more likely it is to be shared far and wide.

Be sure your posts are valuable. Your followers must be able to benefit form every single post t