Facebook, Facebook, Facebook... This is a run-of-the-mill word for many netizens around the world. But what is Facebook actually? What is it for? The diversity of its users is wide - children, teenagers, adults, grandmas, and even businessmen.

Most of the questions I get from my clients are related to Facebook Marketing. So I did some survey myself and asked a number of clients about what Facebook is for them. To my surprise, businessmen have different understanding of what Facebook is as well.

Here are some of their thoughts.

1. Some think of Facebook marketing as uploading various posts to their fanpage.

2. Some of them think of it as an avenue to post ads of their products and services.

3. Others think of it as a medium to drive traffic to their website.

Every businessman shares different opinion on this topic. But the truth is... Facebook is another social media tool you can use to "socialize". You can even market your products and services if you want to. Actually, you can do just about anything as long as it does not violate the terms set forth by Facebook.

However, be aware that the moment you overthink or overdo your Facebook marketing campaigns may lead to nowhere. Remember, it is a social tool, not an advertising medium so use it to socialize with your potential customers and other prospective clients.

In short, make it as your means to get socially engaged with them. Your objective then is to convince your fans to engage with your page. Once engagement becomes visible and more active, your marketing strategy can easily penetrate into the system without turning it into an ad campaign.

To get your audience engage is not all about how many "Likes" you get. It is more than that. Facebook algorithms do not see LIKES as the key factor to engagement but how active the sharing, commenting and post liking is in your page. It is more focused on the intensity of audience interaction.

With that said, make sure that your posts are engagin