The ever-growing list of social media copycatting continues as Facebook rolls out embedded posts, following directly in the footsteps of Twitter and Instagram. Of course, Twitter started this three years ago and Instagram is owned by Facebook so we saw this coming, but still-really Facebook? And while it does make sense for Facebook to do this, it also raises the question about how desperate Facebook is getting in the war of social media platforms (and what that means for internet marketing).

What is Facebook's Embedded Post?

For those who might not be using embedded posts on Twitter yet (and you really should be if you want to get your content out there and create links), Facebook will work much in the same way. Simply put, you are now able to embed posts from Facebook-much like you would in a public forum or with a YouTube video-directly in your website or blogs. This social plug-in allows you to bring public posts into your site complete with pictures, videos, hash tags and other content.

For now, this only works with a few Facebook sites, namely Bleacher Report, CNN, Mashable, People and Huffington Post, but more are rolling out in the upcoming weeks. When you embed Facebook posts from these sources, your website will be enabled for direct interaction via:

- Viewers' ability to Like or Share the post directly from your blog or website - The ability for readers to follow other posts from that author or Like the page directly from your website - The ability to visit the embedded post's photos, hash tags and comment on Facebook directly from your blog or website.

In other words, you create a powerful link between your site and Facebook, taking a little piece of that enormous SEO power ranking for yourself. It really is a great way to boost your rankings and credibility.

Why Facebook Embedding works for Internet Marketers

And it's really that last part that should interest you. If you're at the point where a slight bump in SEO rankings can push